In a context of accelerated transformation of client expectations, PwC France and Maghreb supports large companies in redefining their client strategy, optimizing their journeys, and activating innovative technological levers. The Casablanca office is strengthening its teams to address Customer Transformation challenges, in line with PwC's strategic technological alliances (Salesforce, Microsoft, Adobe, SAP…). As a Senior Manager, you will be a key player in the growth of our Customer Transformation activity in the Maghreb, and in close relation with the Paris office. This role offers significant opportunities for leadership in digital transformation consulting, CRM implementation, and customer experience strategy, leveraging platforms like Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud, and SAP CX within an international consulting environment at PwC Casablanca.

Eligibility / Qualification Required:

• Education & Professional Background (Formation & Parcours):

  • Graduate of a major business school, engineering school or a recognized university (Bac+5 minimum).
  • 8 to 12 years of experience in consulting or in a company on client transformation projects, with strong exposure to international environments.

• Business Expertise (Expertise Métier):

  • Mastery of transformation challenges for functions:
    • Marketing: implementation of advanced segmentation strategies, personalized omnichannel campaigns, activation of automated customer journeys via platforms like Salesforce Marketing Cloud or Adobe Campaign, design of new products or services, launch of offers.
    • Sales: redesign of sales processes (lead-to-cash), deployment of sales enablement solutions, integration of CRM to improve commercial productivity and pipeline visibility (e.g., Salesforce Sales Cloud, Microsoft Dynamics 365 Sales).
    • Customer relationship: transformation of contact centers into omnichannel hubs, implementation of intelligent customer service solutions (chatbots, selfcare, conversational AI), improvement of satisfaction and loyalty KPIs (e.g., Salesforce Service Cloud, Dynamics 365 Customer Service), measurement and management of customer satisfaction.
  • Ability to manage the design of client interfaces (e-commerce site, mobile app, ...) or employee interfaces.
  • Experience in the design and deployment of transformation programs: process redesign, change management, performance management.
  • Ability to translate business needs into concrete and measurable technological solutions.

• Technological Skills (Compétences Technologiques):

  • Mastery of CRM solutions and customer experience platforms: Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud, SAP CX, etc.
  • Good understanding of PwC's partner technology ecosystems and ability to work in synergy with alliance teams.
  • Sensitivity to client data issues, generative AI, automation, and system integration.

• Leadership & Soft Skills:

  • Strong taste for complex challenges and rapidly transforming environments.
  • Strong ability to develop business: client-centricity, entrepreneurial posture, results-orientation.
  • Natural leadership, ability to unite and inspire teams in a spirit of collaboration and excellence.
  • Excellent communication, presentation, and client relationship skills, with ease in interacting with high-level stakeholders (C-level).
  • Team spirit, benevolence, and desire to contribute to a strong collective dynamic.

• Languages (Langues):

  • Mastery of French and English, both written and oral.
  • Knowledge of Arabic is an appreciated asset in the context of regional missions.

How to Apply:

Apply online through the PWC portal.
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